Robert Darnton recently published an essay in the New York Review of Books on the Google settlement. There has been much commentary in blogs, listserves, and print media. Below I reproduce a letter that I sent to the New York Review of Books, that they found to be far too long to publish. It is my understanding that they expect to publish a much-shortened revision. In any case, here’s what I had to say.
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To the editors:
My colleague and friend Robert Darnton is a marvelous historian and an elegant writer. His utopian vision of a digital infrastructure for a new Republic of Letters (Google and the Future of Books, NYRB Feb. 12) makes the spirit soar. But his idea that there was any possibility that Congress and the Library of Congress might have implemented that vision in the 1990s is a utopian fantasy. At the same time, his view of the world that will likely emerge as a result of Google’s scanning of copyrighted works is a dystopian fantasy.
The Congress that Darnton imagines providing both money and changes in law that would have made out-of-print but in-copyright works (the great majority of print works published in the 20th century) digitally available on reasonable terms showed no interest in doing anything of the kind. Rather, it passed the Digital Millennium Copyright Act and the Sonny Bono Copyright Term Extension Act. (More recently, Congress passed the Higher Education Opportunity Act, which compels academic institutions to police the electronic environment for copyright infringement). This record is unsurprising; the committees that write copyright law are dominated by representatives who are beholden to Hollywood and other rights holders. Their idea of the Republic of Letters is one in which everyone who ever reads, listens, or views pretty much anything should pay to do so, every time.
The Supreme Court, which was given the opportunity to limit the extension of the term of copyright, which was already far too long (like Darnton, I think that 14 years renewable once is more than enough to achieve the purposes of copyright) refused to do so (with only two dissenters) in Eldred v. Ashcroft, decided in 2003. Instead, it upheld legislation that, contrary to the fundamental principles of copyright, provided rewards to authors who are long dead, preventing our cultural heritage from rising into the public domain,
In short, over the last decade and more, public policy has been consistently worse than useless in helping to make most of the works of the 20th century searchable and usable in digital form. This is the alternative against which we should evaluate Google Book Search and Google’s settlement with publishers and authors.
First, we should remember that until Google announced in 2004 that it was going to digitize the collections of a number of the world’s largest academic libraries, absolutely no one had a plan for mass digitization at the requisite scale. Well-endowed libraries, including Harvard and the University of Michigan, were embarked on digitization efforts at rates of less than ten thousand volumes per year. Google completely shifted the discussion to tens of thousands of volumes per week, with the result that overnight the impossible goal of digitizing (almost) everything became possible. We tend to think now that mass digitization is easy. Less than five years ago we thought it was impossibly expensive.
The heart of Darnton’s dystopian fantasy about the Google settlement follows directly from his view that “Google will enjoy what can only be called a monopoly … of access to information.” But Google doesn’t have anything like a monopoly over access to information in general, nor to the information in the books that are subject to the terms of the settlement. For a start (and of stunning public benefit in itself) up to 20% of the content of the books will be openly readable by anybody with an Internet connection, and all of the content will be indexed and searchable. Moreover, Google is required to provide the familiar “find it in a library” link for all books offered in the commercial product. That is, if after reading 20 percent of a book a user wants more and finds the price of on-line access to be too high, the reader will be shown a list of libraries that have the book, and can go to one of those libraries or employ inter-library loan. This greatly weakens the market power of Google’s product. Indeed, it is much better than the current state affairs, in which users of Google Book Search can read only snippets, not 20% of a book, when deciding whether what they’ve found is what they seek.
Darnton is also concerned that Google will employ the rapacious pricing strategies used by many publishers of current scientific literature, to the great cost of academic libraries, their universities, and, at least as important, potential users who are simply without access. But the market characteristics of current articles in science and technology are fundamentally different from those of the vast corpus of out-of-print literature that is held in university libraries and that will constitute the bulk of the works that Google will sell for the rights holders under the settlement agreement. The production of current scholarship in the sciences requires reliable and immediate access to the current literature. One cannot publish, nor get grants, without such access. The publishers know it, and they price accordingly. In particular the prices of individual articles are very high, supporting the outrageously expensive site licenses that are paid by universities. In contrast, because there are many ways of getting access to most of the books that Google will sell under the settlement, the consumer price will almost surely be fairly low, which will in turn lead to low prices for the site licenses. Again, “find it in a library,” coupled with extensive free preview, could not be more different than the business practices employed by many publishers of scientific, technical and medical journals.
There is another reason to believe that prices will not be “unfair”, which is that Google is far more interested in getting people to “google” pretty much everything than it is in making money through direct sales. The way to get people to come to the literature through Google is make it easy and rewarding to do so. For works in the public domain, Google already provides free access and will continue to do so. For works in the settlement, a well-designed interface, 20 percent preview, and reasonable prices are all likely to be part of the package. Additionally, libraries that don’t subscribe to the product will have a free public terminal accessible to their users. This increases the public good deriving from settlement both directly and by providing yet another distribution channel that does not require payment to Google or the rightsholders.
The settlement is far from perfect. The American practice of making public policy by private lawsuit is very far from perfect. But in the absence of the settlement – even if Google had prevailed against the suits by the publishers and authors – we would not have the digitized infrastructure to support the 21st century Republic of Letters. We would have indexes and snippets and no way to read any substantial amount of any of the millions of works at stake on line. The settlement gives us free preview of an enormous amount of content, and the promise of easy access to the rest, thereby greatly advancing the public good.
Of course I would prefer the universal library, but I am pretty happy about the universal bookstore. After all, bookstores are fine places to read books, and then to decide whether to buy them or go to the library to read some more.
Paul N. Courant
Note: This letter represents my personal views and not those of the University of Michigan, nor any of its libraries or departments.
Paul, Thank you for writing this response. Even if the Google settlement and consequent digital library are imperfect, they are a step forward for the reasons you list. As a librarian and avid reader, I’m excited about the opportunities and accessibility, and am glad that we aren’t putting easier access on hold for perfect solutions.
February 4, 2009 @ 10:31 am
An economist finds a way of construing the Settlement Agreement as weakening Google’s market power. That’s a pretty fancy move.
The Settlement gives Google a monopoly on digitized content in books, on its way to a monopoly on access to information, with–and this is really the kicker–its own regulatory organization to serve just Google, built by Google and paid for with Google’s money.
But I’m no economist. Maybe Professor Courant could help me understand how monopolies are good for us and why we should support them.
February 4, 2009 @ 11:23 am
Daniel, my advice to you as a professor is that you should read my post. No where do I say that I like monopoly (I don’t) and nowhere do I say that the settlement weakens Google’s market position. What I say is that the public’s access to works is greatly increased via a new channel, and somewhat increased via old ones. And, as a general matter, it is often the case that innovations improve the circumstances of both producers and consumers.
February 4, 2009 @ 11:59 am
[…] Au Courant: Google, Robert Darnton, and the Digital Republic of Letters […]
February 4, 2009 @ 12:02 pm
OK. I’ve read it again. But I still see what I saw before.
You say that because there’s a tab saying “find this book in a library,” Google’s market power is “greatly weakened.” I agree that the Settlement does not give them a monopoly on access to all books, but it is a monopoly on access to digitized out of print books (and most books are out of print). It’s a serious issue that is not mitigated by the fact that books remain available in libraries.
Again, I read you as defending Google’s monopoly as you refute Darnton’s claim that it is a monopoly. That’s clever but you aren’t being fair to Darnton’s larger point. He finds the agreement to skirt the long-term well being of our “republic of letters” by granting an exciting new company excessive power out of expedience.
You seem to believe only the clever engineers at Google can solve problems, but such an attitude can only lead us astray. I’m glad that there are people like Darnton who aren’t afraid to say Boo to Google.
February 4, 2009 @ 12:59 pm
1. I say that 20% preview and find it in a library weaken market power over information, which is the commodity over which Darnton says that Google has a monopoly. I’ll stick by my position.
2. I say nothing about Google’s engineers. I certainly don’t think that they have a monopoly on solving problems. And, as it happens, I’ve said “boo” to a fair number of them.
3. More important, the settlement should be compared to a plausible alternative. It’s better than the status quo, and better for access than what would have obtained had Google won the lawsuit (and much better than what would have happened if Google had lost.) You may believe that the digital Republic of Letters was a feasible option. That would require a very different Congress and Librarian thereof than the ones that I see, but you may disagree.
February 4, 2009 @ 7:18 pm
Many assert that Google has a monopoly position over this content when any other entity with the will and resources could have digitized the same volumes. It’s still the case that another set of deep pockets could do that today. What scared off Microsoft and others was the likely small return on the investment. What will scare them off in the future is not some false sense that Google holds a monopoly position, but again their sense of the probable small return on their investment. This is not about the power of a monopoly in a marketplace; it’s a consistent lack of will by government, by libraries and by other businesses. It’s about time to stop calling Google a power hungry leviathan and to start praising them for helping to make a difference.
February 4, 2009 @ 9:36 pm
Thanks for your cogent essay. I think you’re on the mark. Maybe the Google plan is not the best imagineable, but it’s a start, and at the moment the best plan we have. It will be shaped through the years and made better by force of circumstance. Imagine what book search and book reading will be like in a hundred years. At the moment, maybe for the price of one month in Iraq, we could have everything digitized and all public domain work free and with easy access, and all other work available for search and limited sample. But since we’re too stupid for that, Google is our best alternative. The important thing is to get moving on a new access model. Dan Agin.
February 5, 2009 @ 7:59 am
the future will rue the day when
the librarians allowed google to
morph from an entity promising to
_organize_ the world’s information
into one that seized control of our
“unclaimed” intellectual property…
i’d hate to be the people in charge of
the keys when this robbery occurred,
since an accounting will be demanded,
and severe punishment will be levied…
-bowerbird
February 5, 2009 @ 11:29 am
“This is not about the power of a monopoly in a marketplace; it’s a consistent lack of will by government, by libraries and by other businesses.”
Thank you — I keep saying this and people keep arguing, to the point I begin to question myself. NEH and other funders stopped giving grants for mass digitization, many libraries questioned using collection funds for digitization — where was the money supposed to come from?
Now all the parties who wouldn’t pay for it seem upset because someone has and is reaping some benefit from their investment. Well, we all had almost a decade from the first relatively large-scale digitization projects to Google Books. This could have gone a different way.
February 5, 2009 @ 11:32 am
I found it disturbing that the rules around public libraries say they are allowed to purchase a public site license that only runs on one computer. This is total regression to the old CD-ROM content model, and it’s extremely irritating to manage. Most vendors have abandoned this model, because libraries hate it. The second you put stuff on one computer that’s not available on the others, you pretty much have to set that computer aside for that specific function, or else be forever kicking people off of it when someone else wants to use the product that’s only on that computer.
Most libraries have high demand for their computers, so users are held to a time limit (usually half an hour or an hour). That’s not enough time to read a book, and Google won’t allow public library users to print. Then there’s the fact that most people hate reading off a computer screen, which is why so many e-books are published as printable PDFs.
Public libraries have invested heavily in marketing off-site information resources to users, who are often very unimpressed to learn that they can access all the REST of the library’s electronic resources from home, but not THIS one. I really can’t see many libraries investing in this.
February 5, 2009 @ 2:29 pm
[…] response yet to Google Books settlement Paul Courant’s post in response to Roger Darnton’s New York Review of Books article says many of the things I […]
February 5, 2009 @ 2:37 pm
Paul,
Thanks for this thoughtful response to Bob Darnton’s article. Bob missed, and thus you missed in your reply, the real tangle over Google’s complete control over this new market in out-of-print book rights: the price that Google will set to its advantage is the royalty payment to copyright holders, not any price to libraries. There is no price for libraries, as I understand it, in the settlement.
Google has established a compulsory license system sui generis, without legislative backing and the necessary exemptions from anti-trust. So it’s going to be thorny.
The fact is that Google has all the power in this relationship. It can dictate terms to all parties as time goes on and Google changes its priorities. The current details matter a lot less than the structure of the settlement, which is very dangerous. That it is dangerous does not mean it is pernicious. Early airplanes were dangerous without being pernicious. But we had to work out a lot of norms, laws, and technologies before we had a viable air traffic system. So goes this system.
Writer, publisher, and reader beware.
Siva
February 5, 2009 @ 5:10 pm
[…] que Paul N. Courant —historiador y economista de la Universidad de Michigan— ha subido a su blog y ha enviado a la New York Review of […]
February 6, 2009 @ 2:40 am
I agree with Heather wholeheartedly. The compromise for public libraries shows a stunning lack of awareness of both how public computing works in public libraries as well as how people access content from library-provided content. Such lack of flexibility is common reason why libraries reject buying into some electronic resources.
While I understand the desire to limit printing, it seems technically feasible to allow some sort of secure authentication to allow access on any computer.
February 9, 2009 @ 11:12 am
[…] an essay on the topic which has received much press, but I believe that Paul Courant’s response is even more impressive. Let’s face it, Google’s settlement is not ideal. However, […]
February 10, 2009 @ 11:01 am
I have enjoyed this conversation enormously, and appreciate the range of views and the cogent and informed discussion
I am going to take a small exception with one statement: “But his idea that there was any possibility that Congress and the Library of Congress might have implemented that vision in the 1990s is a utopian fantasy.”
The most influential mentor of my grad school days here at the University of Michigan was Manfred Kochen. I still have his picture in my office. The final six months of his life were primarily spent as a consultant to and scholar at the Library of Congress. This was in 1989, and he told me himself that the focus of the work there was his effort to persuade LC that the technology was available NOW (meaning then) to scan and make available online the full contents of the Library of Congress. He wrote a substantial report in support of this concept, but the report is actually not even available at the Library of Congress, at least according to my repeated efforts to locate it there and communications to me from their librarians. The report was:
Kochen, Manfred (1988) “Extending the human record”, report to the Library of Congress, Automated Systems Office, Washington.
The only copy I’ve been able to locate is in the papers of JA Goodman in the archives at the University of Calgary in Canada. http://www.ucalgary.ca/archives/Finding%20Aids/GoodmanFindAid.html
(Hint, hint, I want very much to see a copy. Fred promised me one, but he died before actually sending it.)
In any case, a substantial case was made in the late 1980s for the comprehensive digitization of the collections of the Library of Congress during the 1990s. That this is not commonly known is not surprising given the untimely death of its author and that LC did not preserve in their collections the copies they received.
February 12, 2009 @ 2:23 pm
I don’t want to knock what has been a truly amazing accomplishment (and I entirely agree that there appeared to be little prospect of even having this discussion ten years ago) but the concern that I see is that there appears to be few ways to give Google (or the non-profit Book Registry) incentives for change within a reasonable time frame (say, oh, the five years that one can be in grad school–bit of a bias here). It’s rather frustrating to know that there are five million out-of-print scanned books out there, but the earliest one could possibly hope to access the text (if one is in academia and if the institution subscribes to the entire set) is apparently sometime in mid-2011. It’s equally frustrating to know that if one happens to be outside academia, the possibility of a consumer subscription option for the next five years seems to be virtually nil, no matter how much one might value it or want to pay for it. Similarly, for any one who might be interested in art history…the initial settlement might prove to be rather useless. I am sure that all these initial problems will be eventually remedied–the question is, how can I possibly advocate for some of these problems to be remedied in the next five years, rather then being resigned to the fact that the people who were smart enough to be born ten years later then me will have a marvelous time in grad school?
February 14, 2009 @ 2:09 pm
[…] readers. (If you haven’t read Darnton’s pessimistic take on the settlement, or the response from Michigan’s Paul Courant, who was also there, you should.) But another, I’d argue, was libraries as active agents in […]
March 18, 2009 @ 1:14 pm
You know, it’s interesting. If you look at the individual UC agreement with Google that led to the book scanning project, UC has a much better deal compared to what is being given to other “participating institutions” under the Settlement.
The Settlement says that the host libraries get a full set of their scans, but can only use them for “non consumptive” research– they can only provide their people limited access, unless they subscribe just like everyone else.
But the specific UC agreement gives the libraries all of their scans, with the only limitation being that they can’t sell it, charge for it, or give away more than 10 percent of it to any other institution.
What this means is that– in theory– UC could provide full downloads of copyrighted works to their users, for free– but only to their own people.
Of course, if they did, they’d get hit with lawsuits, not being under the protection of the Google umbrella provided by the Settlement.
But maybe not? It does open up to UC users the possibility that they can get free downloads, and being that UC owns copies of these books, would they really be infringing copyrights anywhere if they did provide this service, without paying into the corpus?
I don’t see anything in the Settlement that restricts this, or amends the previous institutional contracts that Google has negotiated so far with the host libraries.
May 2, 2009 @ 12:56 am
Jim,
Michigan has similar rights to UC under the current contract. Google doesn’t limit our use of our copies of the scans, but copyright law does. The great thing about the settlement is that it makes it possible to use the scans for reading, both on campus and off.
Absent the settlement, we can make lawful uses (a good thing) but these are highly limited by copyright law, and we would have negotiate the kinds of uses libraries want to make — allowing their users to read and annotate the works, and the like — rightsholder by rightsholder, if you could find the rightsholders.
Paul
May 2, 2009 @ 7:30 am